The Effect Athletics
Athlete-led apparel designed around performance needs, visual identity, and production-ready specifications.
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Overview
Designing performance apparel and a cohesive visual system for a growing athletics brand.
As Product Designer and Creative Director, I design running singlets, aerosuits, and moisture-wicking hats for The Effect Athletics.
Problem
Performance apparel must serve athlete needs while maintaining a recognisable brand voice across products and campaign content.
Approach
I use user research, concept sketching, and color, material, and finish decisions to develop soft-goods specifications, coordinate samples, and align suppliers with production timelines.
